For customer programme information, Arc generally acts as a processor and handles that information on the customer’s documented instructions. The customer determines which programme records enter Arc, who can access them, how long they are retained and which deployment or AI-processing options are enabled.
Arc acts as a controller for information used to manage direct website enquiries, account requests, sales conversations and its own business relationship with a customer. A signed customer agreement or data-processing schedule may provide more specific terms and controls.